Ever wonder if you’re missing out on powerful AI tools simply because they aren’t making headlines?

It feels like every week there’s another AI platform promising to change the game for marketers. But most of the attention goes to the same big names. If you’re tired of hearing about ChatGPT (again), you’re definitely not alone.

Behind the buzz, there’s a world of underrated AI tools quietly helping marketing agencies work smarter, save time, and deliver even better results for their clients. These lesser-known gems can spark creativity, streamline your workflow, and give your agency an edge—if you know where to look.

Ready to discover what you might be missing? Here are 7 underrated AI tools every marketing agency should have on their radar.

Let’s dive in.

1. Leonardo.ai

(for quick, eye-catching images and creative assets)

Ever been on a deadline and needed stunning visuals yesterday? Leonardo.ai is like having a designer on speed dial.

Just describe what you want—be it campaign graphics, social media posts, product mockups, or fresh header images—and Leonardo quickly generates original, professional-looking visuals that fit your needs.

You can tweak styles, try different variations, and download ready-to-use images in minutes. For agencies juggling multiple brands or last-minute requests, it’s a real time-saver that keeps your creative output sharp and on-brand.

2. DeepAI

(for supercharging your workflow with smart shortcuts)

DeepAI is a quiet powerhouse for any agency that deals with lots of data, text, or images. It offers simple tools to automate time-consuming tasks: summarize reports, tag hundreds of images, analyze the tone of customer feedback, and more.

No coding required—just plug in your files and let DeepAI handle the heavy lifting. The result? More time for your team to brainstorm, strategize, and create, and less time stuck in repetitive grunt work. It’s a smart way to boost productivity without expanding your tech stack or budget.

3. Krea.ai

(for breaking creative blocks and fast-tracking ideas)

Stuck on a campaign concept? Need to impress a client with fresh visuals or slogans? Krea.ai is your go-to brainstorming partner. Drop in your campaign goals or brand vibe, and Krea serves up a stream of design ideas, visual inspiration, color palettes, and even sample copy.

It’s great for quickly building mood boards, testing creative directions, or getting unstuck when the team runs out of steam. If you ever feel like you’re running out of ideas, Krea helps you get back in the flow.

4. Fireflies.ai

(for taking the pain out of meeting notes and follow-ups)

Meetings are essential, but taking detailed notes isn’t anyone’s favorite task. Fireflies.ai automates the whole process: it joins your calls (Zoom, Teams, Google Meet, you name it), records everything, and creates searchable transcripts with highlights and action items.

Need to recall what was discussed or quickly send follow-ups? It’s all there—organized and ready to share. This tool is a lifesaver for agencies managing multiple clients, projects, and internal check-ins, making sure nothing slips through the cracks.

5. Appointwise.io

(for effortless scheduling and fewer back-and-forth emails)

Coordinating meetings shouldn’t feel like a full-time job. Appointwise.io is an intelligent scheduling assistant that takes care of the hard part. Just share your calendar link, and Appointwise finds open slots, sends invites, and manages reminders and confirmations.

No more endless email chains or double-booked calls. It’s especially useful for agencies that book regular client check-ins, sales calls, or team syncs, freeing you up to focus on the work that matters.

6. Synthflow.ai

(for adding a professional voice to your content—literally!)

Ever needed a professional voiceover for a video, ad, or social story but didn’t have time for a recording session?

Synthflow.ai has you covered. Simply paste your script, choose a voice style, and you’ll have a natural-sounding audio file in moments. It’s perfect for explainer videos, podcasts, client presentations, and any content that needs a human touch, without the hassle or extra cost of hiring voice talent.

7. Zerowork.io

(for automating those repetitive tasks you hate)

If you’re spending too much time on the same manual processes — like collecting leads from web forms, updating spreadsheets, or posting to social media — Zerowork.io is a game changer.

This tool lets you build no-code bots that handle these repetitive jobs in the background. You set the rules, Zerowork does the rest. Great for agencies that want to scale up operations, reduce errors, and free up the team for more valuable work.

Wrapping Up

At the end of the day, the best tools are the ones that make your job easier—whether they’re trending on social media or not. There’s no need to chase every shiny new app out there. Sometimes, it’s the underrated, behind-the-scenes helpers that quietly make the biggest impact on your daily work.

If any of these tools sound like a good fit for your agency, give them a try and see how they fit into your routine. Even a small upgrade to your process can free up time, reduce headaches, or spark a fresh idea when you need it most.

Here’s to smoother workflows, better results, and a little less stress in the day.

‍